The Dayrooms

The Dayrooms is a quaint store based in Notting Hill, owned by Aytan Mehdiyeva and Zumrud Mammadova. The shop features Aussie designers known for their laid back or leisurely ensembles catered for the wanderers and explorers. The space and identity of the shop focuses on moments, the pastels and grey tones evokes a serene and intimate space where the shopper can slow down and unwind in the shop amidst the bustling city. This idea of space is reflected in the cards, bags, and collaterals which is simple and non-intrusive. The design and identity of the store was developed by Two Times Elliott, a design consultancy based in London that provides identity, art direction, spacial, and web design to their clients.