Pale ale Australian beer Sample was inspired by classic and experimental recipes that brings diverse taste from each brewed batch. Aware of the saturated market on beverage packaging, Longton worked on their brand with a minimal and clean approach.

Sample is a new concept in the boutique beer market and required a well thought out brand to stand out from the saturated market. Longton worked closely with the client and Ennis Cehic to develop a brand for the beer for the modern gentleman. We worked on the complete rollout from packaging and print materials to the responsive website.