Canadian artist and graphic designer.
Sustainable and eco-friendly garment and cleaning brands.
An overview of the month's featured posts, shops, and Editorial Picks.
A brief review on books and magazines, a digest of recent posts,
updates on notes and good reads on the web.
Current preview of featured items from the
Bookshelf, Lookbook, and the Shop.
Canadian artist Geoff McFetridgestarted his career working primarily on graphic design, creating logos for big companies then started painting and doing illustrations in early 2000. He's done movie titles for films like Where the Wild Things Are, Adaptation, and The Virgin Suicides. But McFetridge is widely known for his silk screen illustrations. His background in graphics is very evident in his work. These figure drawings are simplified into geometric shapes, they become abstract. The playful interweaving of visual between reality and our perceptions often overlooked by our consciousness is captured as two-dimensional subjects. His latest project include his illustrations for the Apple WWDC this summer. He is based in Los Angeles, California.
“The idea is to make image-based work that lies between image and language. So that your visual cortex ‘reads’ these more as language, rather than seeing them as spacial or physical things. A way to induce a misfiring of your mind to create a connection, and manipulate the viewer in a way that creates a sort of resonance."
Spring Clean may not be on your list but it's best to get this out of the way before summer arrives when it is too hot to do your household cleaning and before the hustle and bustle of the holidays. If you're not looking forward to your weekly or daily housekeep, perhaps some of these products will help alleviate your senses from the harsh chemicals from other deterring agents that are also sustainable, non-biodegradable, and environmental friendly.