Quaint Aussie shop based in Notting Hill designed by Two Times Elliot.
Sustainable and eco-friendly garment and cleaning brands.
An overview of the month's featured posts, shops, and Editorial Picks.
A brief review on books and magazines, a digest of recent posts,
updates on notes and good reads on the web.
Current preview of featured items from the
Bookshelf, Lookbook, and the Shop.
The Dayrooms is a quaint store based in Notting Hill, owned by Aytan Mehdiyeva and Zumrud Mammadova. The shop features Aussie designers known for their laid back or leisurely ensembles catered for the wanderers and explorers. The space and identity of the shop focuses on moments, the pastels and grey tones evokes a serene and intimate space where the shopper can slow down and unwind in the shop amidst the bustling city. This idea of space is reflected in the cards, bags, and collaterals which is simple and non-intrusive. The design and identity of the store was developed by Two Times Elliott, a design consultancy based in London that provides identity, art direction, spacial, and web design to their clients.
"We have taken a narrative approach that takes you through the store as you would with your daily routine; a relaxed, personable concept that aims to be a relatable experience with each customer. Much like the store being a collection of curated things, we have designed the store around the concept that it is essentially a collection of experiences. We were approached to create the full brand narrative, brand naming, direction, collateral, digital and tone of voice for the brand."
Spring Clean may not be on your list but it's best to get this out of the way before summer arrives when it is too hot to do your household cleaning and before the hustle and bustle of the holidays. If you're not looking forward to your weekly or daily housekeep, perhaps some of these products will help alleviate your senses from the harsh chemicals from other deterring agents that are also sustainable, non-biodegradable, and environmental friendly.