A beautiful spread of food and lifestyle editorial from designer Emma Brooks of Emmadime and California based photographer Eva Kolenko. The thirty-eight paged self-promotional book print showcase Kolenko's colorful and vivid outlook on life and her subjects. This collection of editorial work also includes a perforated recipe card and insert for the gastronomes.
Each post is updated quarterly or by season. Some of these items may no longer be available or already out of stock, will try to update and find online shops that carries or restocks the product. Most of these items may have affiliation links, wherein I get a small commission for introducing you to these products, however, they are personally selected by me and not required by any brand to be featured on this journal unless otherwise disclosed. Also every bit helps me keep this site up to help promote uncommon and well crafted everyday things and artifacts. Thank you for visiting!
The Dayrooms is a quaint store based in Notting Hill, owned by Aytan Mehdiyeva and Zumrud Mammadova. The shop features Aussie designers known for their laid back or leisurely ensembles catered for the wanderers and explorers. The space and identity of the shop focuses on moments, the pastels and grey tones evokes a serene and intimate space where the shopper can slow down and unwind in the shop amidst the bustling city. This idea of space is reflected in the cards, bags, and collaterals which is simple and non-intrusive. The design and identity of the store was developed by Two Times Elliott, a design consultancy based in London that provides identity, art direction, spacial, and web design to their clients.
We have taken a narrative approach that takes you through the store as you would with your daily routine; a relaxed, personable concept that aims to be a relatable experience with each customer. Much like the store being a collection of curated things, we have designed the store around the concept that it is essentially a collection of experiences. We were approached to create the full brand narrative, brand naming, direction, collateral, digital and tone of voice for the brand.